Gemini keeps citing our old prices and discontinued sofas in answers about bedroom furniture. We've updated our site and removed those pages, but the AI still mentions them. How do we fix this?

Gemini is likely pulling from cached or archived versions of your pages that still exist in search indices or snapshot services. Removing pages alone doesn't stop AI systems from referencing them—you need to actively block and redirect that outdated content.

Start this week by identifying which specific products and prices Gemini mentions. Search your brand name plus the discontinued item name in Gemini directly and note the exact claims. Then check Google Search Console to see if those old URLs still appear in the index or if they're returning 404s without proper redirects.

For each outdated page, implement a 301 redirect to your current product category or homepage, not a 404. Add an X-Robots-Tag: noarchive header to prevent Internet Archive snapshots. More importantly, add schema.org/Product markup to your current product pages with dateModified set to today and availability set to "InStock" or "Discontinued" as appropriate. This signals freshness to crawlers and AI systems.

Check whether it worked by re-running the same Gemini query in 2–3 weeks. The cached references should gradually disappear as Gemini re-indexes your site. If old prices still appear after a month, file a removal request through Google Search Console under the Removals tool, which can accelerate de-indexing of specific URLs.