Perplexity answers logistics questions and mentions competitors by name, but never us—even though we have the same service capabilities. We've added Organization and Service schema, but nothing changed.

Schema alone won't fix this. Perplexity (and most AI systems) cite sources it actually crawls and indexes; schema tells it what you offer, but not whether you're worth citing. The gap is usually visibility in source discovery, not markup quality.

First, verify what Perplexity is actually seeing. Search your brand name directly in Perplexity and note which pages appear. Then search the logistics queries where competitors show up and check whether your site appears in the source list at all. If you're not in the sources, schema won't help.

If you're missing from source lists, the issue is likely crawlability or content freshness. Perplexity crawls recent, authoritative content—blog posts, guides, case studies—more aggressively than static service pages. Your competitors probably publish regular thought leadership or operational insights that Perplexity indexes and weights heavily for citations.

This week, audit your last 6 months of published content. If it's sparse or only on service pages, start publishing 1–2 pieces monthly on topics your customers actually ask about: supply chain disruptions, rate trends, warehouse best practices. Include specifics about your approach, not generic advice.

Then re-check Perplexity in 4–6 weeks. You should see your domain appear in source lists for those queries, and citations should follow. Schema helps once you're in the source pool; content freshness gets you there.