Our practice appears in Google AI Overviews for 'personal injury lawyer near me', but we're missing from answers about 'statute of limitations personal injury claims'—a query our clients actually search. What's blocking us?

Google AI Overviews prioritizes authoritative, comprehensive sources that directly answer the query. For statute of limitations questions, you're likely competing against state bar associations, legal encyclopedias, and established legal publishers—not local service pages. Your 'near me' visibility is working because local intent triggers different ranking signals.

Start by auditing what currently appears in the AI Overview for that query. Note which domains are cited and what angle they take. Then create a dedicated, detailed page on your site that covers statute of limitations across the specific practice areas your firm handles—personal injury subcategories matter. Include jurisdiction-specific information if you operate in multiple states, since AI Overviews often cite sources that address geographic variation.

Add schema markup (Article + FAQPage) to signal this is authoritative reference content, not just a service page. Make sure the page cites relevant statutes and case law—AI Overviews reward sources that show research depth.

Check whether you appear in the Overview within 2–3 weeks using the same search. If you still don't, compare your page structure and citation patterns to the domains that do rank. The gap usually isn't keywords; it's authority signaling and comprehensiveness relative to your competitors' reference content.