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Respuestas cortas y directas de profesionales que trabajan en la frontera del GEO, AEO y citaciones de marca en IA.

Preguntas recientes

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Omar F.

We have two subdomains for the same brand in different regions (uk.brand.com, us.brand.com), and Claude/Gemini seem to treat them as separate entities. When a user asks about our company, sometimes one domain gets cited, sometimes the other—there's no consistency. Should we consolidate to one domain, or is there a schema/entity disambiguation play here?

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A. Terekhin· Founder & Technical Lead

Don't consolidate yet. Use schema.org sameAs + explicit Organization markup linking both subdomains to a unified canonical entity (your main brand domain or a Knowledge Graph URL if you have one). Add geo-targeted markup (areaServed) to each regional version. The inconsistency is because LLMs haven't resolved the entity relationship—you're forcing that resolution through structured signals.

entity-disambiguationschemamulti-regional
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Priya N.

We added schema.org markup for our product reviews (aggregateRating, reviewRating), but Perplexity's summaries pull competitor reviews instead of ours even though we have higher ratings and fresher content. Is our schema not being parsed, or is Perplexity's weighting algorithm just different than Google's?

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A. Terekhin· Founder & Technical Lead

Schema alone won't move the needle — Perplexity weights recency, domain authority, and topical relevance differently than Google. Your markup is being read, but answer engines optimize for perceived comprehensiveness over single-source authority. Add schema.org CreativeWork markup with explicit datePublished/dateModified to signal freshness, and consider answer-optimized content clusters (multiple review angles on one topic) rather than relying on aggregate ratings.

schema-markupaeoperplexity
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Jake M.

We're tracking our brand mentions in ChatGPT, Claude, and Gemini, but we can't figure out which content pieces are actually driving those citations. The answers rarely link back to us. How do we attribute AI visibility to specific content assets for ROI measurement?

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S. Okafor· AI Research Analyst

You need prompt archaeology — systematically feed variations of your brand queries into each model and reverse-engineer which URLs/content clusters surface. Layer that with Search Console entity data and your internal GA4 referral tags. Most platforms won't give you direct attribution, so you're building your own feedback loop via custom tracking parameters on every potential citation link.

ai-attributionprompt-visibilitymeasurement
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Jake M.

We're seeing our brand cited in Perplexity answers, but the citations link to old blog posts we've since updated or moved. Is there a way to signal preferred source URLs in schema markup so answer engines prioritize our current content over outdated versions?

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A. Terekhin· Founder & Technical Lead

Schema.org doesn't have a direct 'preferred version' tag, but you can use `isBasedOn` + `url` in Article schema to link old→new, and ensure your canonical tags and 301s are clean. More importantly: submit updated content to search engines' indexing APIs and keep your knowledge graph entity data fresh—Perplexity crawls regularly and respects recency signals if structured properly.

schema.orgbrand-citationllm-attribution