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A. Terekhin
Co-founder & CEO · November 1, 2026

Google AI Overviews pull our inventory descriptions and pricing to answer 'best sedans under $30k', but the citations link to competitors' sites instead of ours. How do we fix this?

This happens because Google's system is extracting your content but attributing it based on link signals or domain authority rather than source accuracy. The citation layer operates somewhat independently from the content extraction layer, so fixing it requires both content markup clarity and competitive link positioning.
Start this week by auditing one specific vehicle listing where you see this happen. Check whether your page has schema.org/Product or schema.org/Vehicle markup with the exact price, trim, and specs that appear in the AI Overview. If markup is missing or incomplete, add it—Google uses structured data as a tiebreaker when multiple sources say similar things. Make sure your markup is on the canonical URL, not behind a redirect.
Next, check the competitors' pages that are getting the citation credit. Look at their domain authority, backlink count, and whether they're citing *you* (which would be ironic). If a competitor is ranking higher for the same query and has more referring domains, Google may default to linking them even if your content is fresher.
Within a few days, resubmit your page via Google Search Console's URL inspection tool to force a recrawl. Then search the query in Google AI Overviews again after 48–72 hours. The citation should update if your markup is clear and your domain signals are competitive for that query.
If the problem persists after markup is solid, you likely need more topical authority signals—more internal links from your homepage or category pages to that listing, and more external links pointing to your inventory pages specifically.

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