We noticed Google AI Overviews cite our case studies and research reports on business strategy, but never our course landing pages. What content structure actually gets quoted in these answers?

Google AI Overviews tends to pull from self-contained, factual content—research findings, data breakdowns, step-by-step explanations—rather than persuasive or enrollment-focused pages. Your case studies work because they present outcomes and methodology. Landing pages often fail because they're optimized for conversion, not clarity.

Start by auditing which of your pages appear in AI Overviews answers right now. Search your key topics directly in Google, then check the AI Overview box. Note the URL, page type, and content format. You'll likely see research pages, how-to guides, or definition-style content winning citations.

Then restructure your top course pages to lead with concrete learning outcomes, prerequisites, and what students will be able to do—formatted as scannable sections, not marketing copy. Add a FAQ section that answers common student questions directly. Schema.org/Course markup helps, but the text itself must read like reference material, not sales material.

Test this by republishing one course page in this format, then re-checking Google AI Overviews for that topic in two to three weeks. You should see movement. The key is: AI systems quote pages that feel like they're teaching or documenting, not selling.